The proliferation of mobile apps, browser content, and digital magazines has inspired the company’s accelerated concentration on HTML 5, video, mobile, and digital publishing tools. This is in response to the transition away from paper-based publications to editorial and artistic content that is created and consumed on electronic devices such as smart phones and tablets. The new versions of Adobe’s creative programs, which will ship within 30 days, reflect the full-scale integration of tablet authoring into the creative workflow. Which programs will be upgraded in the mid-cycle will vary depending on perceived customer need and the state of technical innovation. This signals a new strategy for Adobe, which at once lengthens the cycle of milestone releases from 18 months to 24 months, and introduces mid-cycle releases every 12 months for selected programs and suites. Substantial upgrades to InDesign, Dreamweaver, Flash Professional, Premiere Pro, and After Effects accompany a new SDK for Photoshop CS5. In a radical departure from its traditional 18-month upgrade cycle, Adobe has announced Creative Suite 5.5, a new mid-cycle update of its major creative applications.
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